Mondraker unveils Sergio Layos as the latest addition to mountain bike ambassador squad
BMX riding legend is bringing his skills to mountain biking in 2023
Mondaraker, the Spanish best mountain bike brand is thrilled to announce that Sergio Layos has signed up as a new brand ambassador for 2023. He will ride some of the Mondraker 2023 mountain bike collection while bringing his super stylin' riding to their mountain bikes like nobody else could.
Sergio is known as one of the best BMX bike riders the world has seen. The 37-year-old from Madrid has an extensive record in international BMX riding. As well as his riding talents, he is a creative mastermind. Always on the lookout to unlock new doors when it comes to riding, but also creating projects like the Red Bull Shipyard event which brought together the best mountain bike freestyle riders to compete in Santander.
In recent years he’s brought his riding talents over to mountain biking and has participated in events such as the Fest Series, a rider-driven freeride mountain bike event.
For this season, Sergio will be sending it on three of Mondrakers most important mountain bike models: The Foxy Carbon RR, Summun Carbon RR, and the Raze Alloy R and he spoke of his excitement about joining the Mondraker family.
"The new facilities are incredible and everyone treated me super well. I saw the assembly line and I felt how they live and breathe mountain biking. For me, the human and ethical components are very important when working with a bike brand and Mondraker has them both. I can’t wait to go back. We’re going to do super interesting things together.”
Get a POV glimpse of his mountain bike riding skills at the Red Bull Avalanche below and visit Mondraker for all the details on its mountain bike range.
Paul Brett joined BikePerfect as a staff writer in 2022. He has been an avid cyclist for as long as he can remember, initially catching the mountain biking bug in the 1990s, and he raced mountain bikes for over a decade before injury cut short a glittering career. An award-winning photographer, when not riding a bike, he can be found at the side of a cyclocross track or a downhill mountain bike world championship shooting the action. Paul was the founder, editor and writer of Proper Cycling magazine, and he's traveled the world interviewing some of the biggest names in mountain biking and writing about some of the biggest cycling brands.
Current rides: Canyon Inflite, Specialized Diverge, Marin Alpine Trail 2